Senior Brand Manager, Captain Morgan [Israel]

 

Job Description :

Senior Brand Manager, Captain Morgan

At the Captain Morgan Rum Company, we believe great things can happen when you spice things up. Inspired by being the first major flavored spirit and one that quite literally spiced up rum, we are a team who lives by our purpose, by having fun while driving growth on one of the most iconic spirits brands of all time. Right now, we are hard at work making Captain Morgan a must-have brand for today’s 21-34 yr old consumers whilst still resonating with our huge core consumer across North America. As Diageo North America’s 3rd largest spirit brand at c.5m cases and easily the largest market for the brand globally this is a brand where legacies can be made, and unrivaled experience can be gained.

We are looking for a high-energy, agile individual who can make an immediate impact! As part of the brand team, this person will be responsible for influencing multiple internal and external partners. Strong strategic thought leadership and communication skills will be critical to success.

Purpose of Role

Lead Captain Morgan’s biggest innovation for this upcoming year, delivering from strategy to execution the integrated market plans needed to recruit the next generation of Captain consumers.

Job Description

Summary of Responsibilities:

Lead strategy and brand marketing plans:

• Develop a category view of Captain’s competitive set in a way that advances DIAGEO’s participation within the total beverage alcohol category
• Develop long-term participation strategy for new innovation launches and short-term marketing business plans based on consumer, customer, and shopper insight
• Leading cross-functional agency teams to deliver best-in-class integrated marketing plans, implementing exceptional growth drivers and activities from media to trade to experiential
• Being passionate and advocating for the success of this portfolio, both internally as well as commercially, to drive focus on these up-and-coming brands with key partners.
• Working with the innovation team to develop new innovations and formats that will drive sustainable long-term growth
• Being performance obsessed, understanding the nuances of each business to intervene and adapt plans quickly if needed
• Understanding how to relevantly connect the brands in culture and with their consumer cohorts
• Partner effectively with Innovation, Customer/Shopper Marketing, Commercial and cross-functional partners.

Key Functional & Leadership Capabilities:

Leadership:

• Be the portfolio’s #1 cheerleader, driving excitement and energy to support the brands
• Always explore and create new possibilities and get excited about testing-and-learning different models and approaches on these brands
• Be inspired and inspiring about what we do – understanding consumers and building brands for the future.
• Sweat execution is key – PowerPoint slides and concepts alone do not make their way to the consumer
• Maintain positive outlook amidst challenges and effectively problem-solve and make decisions
• Be performance motivated

Strategy:

• Have experience with shaping brand architecture and portfolio management
• Previous experience developing brand strategy and MBP (Marketing Business Plans)
• Ability to clearly define a brand’s role, positioning, purpose, and consumer target
• Thorough understanding of all Diageo data inputs, demonstrating an ability to triangulate that into simple, clear, and effective actions.
• Ability to manage multiple projects effectively, prioritize and drive to action

Creative:

• Experience in developing effective creative communications and programs across brand platforms.
• Demonstrate consumer insight and achieve creative excellence and effective marketing programs

Media:

• Experience managing media budgets; always curious about finding new ways to connect in-culture and drive high return on investment

Commercial:

• Strong commercial skill with ability to enroll and motivate regional commercial/customer partners
• Experience leading the analysis of business results, highlighting clear implications and recommendations
• Have a passion for the commercial side of the business – understanding motivations for the trade and staying up-to-date on drinks culture.

Manage People for Success:

• Highly-skilled relationship builder and influencer
• Effectively motivate and lead junior teammates and cross-functional teammates to produce exceptional work

Soft Skills

• Someone who is inclusive of different working styles, cultural backgrounds and lifestyle choices
• Thrives in a close-knit, team-oriented environment
• Build bridges, not walls across functions/departments to help the brand succeed
• Embraces our company purpose of Celebrating Life Every Day, Everywhere responsibly
• Helps to deliver our Market Ambition

Minimum Experience Requirements:

• Undergraduate Business or Communications Degree
• 8 years in a brand management role, ideally within large CPG organizations
• Previous experience within beverage alcohol or similar highly regulated industry
• Experience working directly with - or at - communications agencies an asset
• Experience managing, mentoring and developing team members

Worker Type :

Regular

Primary Location:

3WTC

Additional Locations :

Job Posting Start Date :

2023-08-23

Salary Range:

Minimum Salary:

$125831

Maximum Salary:

$209719

At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits/perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role’s primary location.

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