Job Title: PPC Specialist
Location : Clifton Block 9 Karachi
Timings : 6 PM to 3 AM ( Night Shift )
Job Description:
We are seeking a highly skilled and experienced PPC (Pay-Per-Click) Specialist to join our dynamic marketing team. As a PPC Specialist, you will be responsible for managing and optimizing our pay-per-click advertising campaigns across various digital platforms. Your expertise in keyword research, campaign setup, bid management, and performance analysis will drive our online advertising success.
Responsibilities:
- Develop and implement effective PPC strategies to drive targeted traffic and achieve marketing goals.
- Conduct keyword research and analysis to identify high-performing keywords and optimize campaign performance.
- Create and manage PPC campaigns on platforms such as Google Ads, Bing Ads, and social media advertising platforms.
- Monitor campaign performance, conduct A/B testing, and continuously optimize ad copy, landing pages, and bidding strategies to improve ROI.
- Track, analyze, and report on key performance metrics, providing actionable insights and recommendations to enhance campaign performance.
- Collaborate with cross-functional teams, including designers, content creators, and developers, to align PPC campaigns with overall marketing initiatives.
- Stay up-to-date with industry trends, best practices, and new PPC features and tools, and implement them to maximize campaign effectiveness.
- Identify opportunities for expansion and growth within existing campaigns and propose new PPC initiatives.
Qualifications:
- Bachelor's degree in marketing, advertising, or a related field (or equivalent experience).
- Proven experience as a PPC Specialist or in a similar role, managing PPC campaigns across various platforms.
- In-depth knowledge of PPC advertising principles, platforms, and best practices.
- Proficiency in Google Ads and Google Analytics; certification is a plus.
- Familiarity with bid management tools, keyword research tools, and competitor analysis tools.
- Strong analytical skills with the ability to interpret data and generate actionable insights.
- Excellent attention to detail and the ability to work independently and meet deadlines.
- Strong communication and collaboration skills to work effectively within a team environment.
- Self-motivated and driven to stay up-to-date with industry trends and advancements in PPC.
You can also email your resumes on muhammad.arbaaz@cubixlabs.com
Job Type: Full-time
Salary: Rs80,000.00 - Rs120,000.00 per month
Ability to commute/relocate:
- Karachi: Reliably commute or planning to relocate before starting work (Required)
Shift availability:
- Night Shift (Required)
